The right mix of marketing media can boost your business exposure, profit and customer base. Apart from traditional and online tools, voice should also be a part of your marketing plan. A lot of people would want to take a breather from text messages or emails and would prefer to talk to someone. This is where a voice broadcast would come in handy. Although no real conversation happens in a phone blast, personalization can be conveyed through a pre-recorded message.
Voice broadcasting is a mass communication strategy that has been around since the 1990s and has both commercial and community applications. The technology broadcasts telephone messages to a number of call recipients at one time or in a relatively short period of time. Voice blast can be sent in many ways, but the most popular is the use of a web-enabled system. Used in conjunction with an auto dialer, you can reach out and connect to your target audience with just a single phone call.
To get started you need a list of phone numbers that can be bought or taken from a public listing. Then, record a call blast message that gives an impression that you are personally calling customers.
A phone blast uses a message delivery service that plays a message, which you have previously recorded, on your customer’s voicemail service, answering machine or to a live person. You only need to record a message once which can be used in more than one voice blast. Compared to print advertising, you don’t need to waste time, paper and other supplies just to advertise.
Builds customer loyalty
Robo calls may have had a bad rep, but they will be well-received when the information contains special sales and discounts on products and services. Incentives and rewards can effectively build customer loyalty. This is further enhanced when voice broadcast is recorded by a company owner, manager or even a celebrity. This invokes a feeling of importance. Through voice blast you can make customers feel like they are VIPs.
Supports direct mail campaign
If your email marketing time is not taking off as well as you had hoped; you can use voice broadcasting to give it a boost. Send a pre-recorded message that informs prospects about an email they will be receiving within the next few days. Doing so can effectively increase your mailing response rates.
Increase web traffic
Using an autodialer, you don’t need to do much but it can do a lot for you. You can pre-record a message that informs people about your web presence, the products you offer and how they will find you. By generating enough interest, people would be prompted to visit your site increasing web traffic in the process.
Voice broadcasting had been used for a very long time, and robo calls are a favorite during political campaigns. This shouldn’t come as a surprise considering the power it has over other marketing channels.
If you want your business to benefit from this technology, you only need to sign up with TTAG. With their high-end infrastructure, they can deliver around 1000 concurrent alls to any country in the world. As a voice and carrier provider, they also offer other cost-effective marketing solutions, including SMS campaigns and broadcasting. So what are you waiting for? Harness the power of video broadcasting now.
- Posted by telefonix
- On December 13, 2015